About – Ikigai Restaurant

About The Home of Ikigai

Where Purpose Meets the Plate

Ikigai (n): A reason for being. In the Japanese tradition, Ikigai is the point where what you love, what you are good at, and what the world needs all meet. For us, that intersection is found at the dinner table.

The Home of Ikigai is more than a restaurant; it is a culinary sanctuary in Chiang Mai dedicated to the art of living well. Founded by Chef James Noble, our kitchen is built on the pillars of sustainability, community, and the global “Blue Zone” diet—inspired by the regions of the world where people live the longest, healthiest lives.

The Visionary Behind the Menu: Chef James Noble

At the heart of The Home of Ikigai is the restless creativity and sustainable philosophy of Chef James Noble. A veteran of the global culinary scene with a career rooted in Michelin-starred excellence, Chef James has traded the rigid structures of traditional fine dining for a more profound purpose: longevity through food.

Now based in the fertile landscapes of Northern Thailand, James has become a leading voice for the farm-to-table movement. His approach is defined by 100% traceability, zero-waste kitchen practices, and a deep respect for the “Blue Zone” way of life. At Ikigai, he merges his technical mastery with a passion for organic farming, ensuring every small plate served is a testament to the soil it came from.

For James, Ikigai isn’t just a restaurant name—it is his “reason for being.” He ferments local botanicals and reimagines traditional Thai flavors through a global lens; his mission is to nourish the body, spark the soul, and prove the future of food is sustainable.

Explore the World of Chef James Noble

The Legendary Long Lunch at IKIGAI

Every Saturday, IKIGAI invites you to settle in for a feast that’s more than a meal. From midday to late evening, The Long Lunch is designed for unhurried dining, generous pours, and conversations that refuse to end on schedule.

For 900 baht, enjoy unlimited dishes from our Blue Zone global cuisine menu. Plates are crafted for sharing, nourishment, and discovery, served at a relaxed pace that encourages you to slow down, order again, and stay a little longer. And then a little longer after that.

This is lunch as a ritual, not a reservation window. Come for a few dishes or stay all afternoon. Bring friends. Make new ones. Let Saturday stretch.

Every Saturday | 12 PM – 10 PM
Unlimited Dishes | 900 Baht
IKIGAI Restaurant
Blue Zone Global Cuisine

Seats are limited. Saturdays fill fast. Legends don’t rush.